I.m.h.o. this badge is original. I like the metalpart of it.
But I also think, that the red color on the cloth is a bit too bright.
Could it be the pic, that shows the color wrong ?? - or has the clothpart been replaced ??
It does look fairly unused which might be explained by the high award serial number. As shown in the thread below, the number corresponds to an issue date in 1944 so the badge won't have seen much use.